“Selfie Kabataan, Sali na Kabayan (SK2)” is an online campaign initiated by the Commission on Population Region III (POPCOM Region III).
The campaign’s objective is to promote the observance of the World Population Day, celebrated all over the globe every 11th of July. It was also introduced to heighten the awareness of the Filipinos, most especially from Central Luzon, regarding issues directly and indirectly related to the rapid increase in the global population.
With this year’s WPD theme “Investing in Teenage Girls”, POPCOM Region III has spearheaded SK2 in hopes of catching the attention of the youth, considering the popularity of the social media and the “selfie” phenomenon among adolescents.
Targeting the desired audience, POPCOM Region III also aims to stir the curiosity among young people in gathering information about the objectives of the World Population Day, and even population issues related to their age group. At present, the incidences of pre-marital sex and teenage pregnancy increased, as proven by the 2013 Young Adult Fertility and Sexuality Study (YAFSS 4). The same study cited Central Luzon as the second highest region in the country on pre-marital sex and one of the third range of regions with the most number of teenage pregnancy.
The SK2 is implemented through the following:
a. Participants must be teenagers and must like POPCOM Region III’s Facebook fan page (facebook.com/POPCOM3).
b. Teenagers can take a “selfie” (a photograph that one has taken of oneself, typically one taken with a smartphone or webcam) with the answer on how can you protect yourself from youth issues and concerns such as high teenage pregnancies, rising early sexual encounters, increasing cases of STIs including HIV-AIDS, risky sexual and non-sexual behaviors, and early marriages, among others, that would have a grave effect on your future? Post it on POPCOM Region III’s Facebook fan page.
c. The individual also has to hashtag his post using #worldpopulationday, #investinginteenagegirls, and #popcomregion3
d. There will be 5 winners at the end of the campaign. Winners will be determined by the number of likes they get on their post on POPCOM Region III’s Facebook fan page.
The target of the campaign is to make the hashtags trending on social media accounts by July 11. But beyond that, the campaign would also like to hear what our young people have to say on how they can help promote education, health and employment rights for the youth by protecting them from youth-related reproductive health issues. SK2 wants to entice any social media account user to find out more about the World Population Day, the population issues directly affecting the youth, specifically teenage girls, and the ways how our young people can help in developing and building our nation.
A yearly event observed every July 11th, the World Population Day (WPD) aims to increase the knowledge of everyone on issues directly and indirectly related to the rapid increase in the global population. The total global population has reached 7.30 billion today. Meanwhile, the population of the Philippines as of August 1, 2015 was 100,981,437 based on the 2015 Census of Population released by the Philippine Statistics Authority.
Established by the Governing Council of the United Nations Development Programme in 1989, WPD was inspired by the public interest in Five Billion Day on July 11, 1987, the estimated date on which the world's population reached a total of five billion people.
Today, WPD is observed by the United Nations Population Fund (UNFPA), the lead UN agency whose goal is to deliver “a world where every pregnancy is wanted, every birth is safe, and every young person's potential is fulfilled.”
Along with the UNFPA, various countries and other organizations and institutions also observe WPD annually through the conduct of different events and activities. These events help raise the public’s interest and awareness on issues and concerns about population. UNFPA also produces advocacy materials such as posters and the like in observance of the event.
UNFPA also states that the proportion of the global population between ages 10 and 24 accounted for 28 per cent in 2010. While this proportion will decrease in most continents in the coming 25 years, it will still reach above 20 per cent in all regions except Europe until 2035, and above 30 per cent until 2035 in Africa.
The 2016 WPD shall be observed in the Philippines, by the Commission on Population, other Government Agencies, Local Government Units, Non-Government Organizations, Media, and other groups through a series of drumbeating campaigns and activities, mirrored in all regions, and culminated by the main event to be held in Metro Manila on July 11, 2016.
Locally themed “Investing in Teenage Girls”, the WPD shall focus on issues and concerns affecting the adolescent girls. As mentioned by UNFPA, “every teenage girl has the right to a safe and successful transition into adulthood and the right to embrace the opportunities that the future holds for them.”
Focusing on the teenage girls as its theme for 2016, WPD shall help to empower teenage girls by protecting their rights, providing information and access to services such as sexual and reproductive health care, most particularly the adolescents of Region III, with Central Luzon ranking as the second highest region in the country on pre-marital sex and belonging to the third range of regions with the most number of teenage pregnancy as evidenced by the 2013 Young Adult Fertility and Sexuality Study (YAFS 4).
In commemoration of the 2016 World Population Day (WPD) themed “Investing in Teenage Girls”, The Commission on Population Region III plans to observe the annual WPD by holding different activities and campaigns that focus on adolescents.
According to POPCOM Region III Director Eleanor M. Cura, the WPD’s theme is in line with the current issues and concerns affecting the youth, specifically teenage girls. Furthermore, it shall support POPCOM Region III’s efforts in addressing early sexual encounters and high incidence of teenage pregnancies in Central Luzon.
Dir. Cura also mentioned that as per Department of Health Region III data, teenage pregnancy cases increased in 6 out of 7 provinces of the Region from 2013 to 2014. The same report also shows that teenage pregnancy cases in Central Luzon occur as early as 10 year old girls.
Dir. Cura also enjoins everyone to conduct activities and events in observance of the WPD.
Remembered July 11th of every year, this year’s WPD will be celebrated by a main event to be held in Metro Manila. Events shall be conducted all over the country prior to the culminating activity.
In observance of the WPD, POPCOM Region III has initiated a social media campaign entitled Selfie Kabataan, Sali na Kabayan.
SELFIE KABATAAN, SALI NA KABAYAN
Banking on the power of the social media, POPCOM Region III has spearheaded “Selfie Kabataan, Sali na Kabayan.” The said project aims to increase awareness of social media users, particularly the youth, on the World Population Day and current population issues.
The project allows teenage participants to post a “selfie” (or groupie) on POPCOM Region III’s Facebook fan page (facebook.com/POPCOM3.) and answer question on how can they help invest in terms of education, health and employment. At the same time, their post should have hashtag with #worldpopulationday #investinginteenagegirls #popcomregion3. The target of the campaign aims to see the public’s view on the participation of the youth in the development of the country and make the hashtags trends on social media accounts by July 11.
ABOUT THE WPD
Established by the Governing Council of the United Nations Development Programme in 1989, the WPD was inspired by the public interest in Five Billion Day on July 11, 1987, the estimated date on which the world's population reached a total of five billion people. Today, WPD, observed in most parts of the world, is spearheaded by the United Nations Population Fund (UNFPA), the lead UN agency whose goal is to deliver “a world where every pregnancy is wanted, every birth is safe, and every young person's potential is fulfilled.”
At present, the total global population has reached 7.30 billion. Meanwhile, the population of the Philippines as of August 1, 2015 was 100,981,437 based on the 2015 Census of Population released by the Philippine Statistics Authority.
Reaching 11,218,177 Filipinos, Central Luzon is still the third most populous region in the country according to the 2015 Census of Population.
The same survey indicates that in a span of five years, Region 3 is higher by 1,080,440 compared to the 2010 census results of 10.14 million.
Furthermore, despite decreasing its Population Growth Rate (PGR) from 2.14 in 2010 to 1.92 in 2015, Central Luzon is also one of the 6 regions surpassing the national PGR, from 1.9 (2010) to 1.72 (2015).
Of the 7 provinces excluding highly urbanized cities, Bulacan is both the largest and the fastest growing in the region.
Commission on Population Region III Director Eleanor Cura attributes the lowered PGR as a result of increased modern contraceptive prevalence rate due to continuous advocacy programs on reproductive health (RH) and family planning, among other factors.
Dir. Cura however mentioned that migration is one of the major causes in the increase of Central Luzon's population, due to the region’s proximity to the National Capital Region (NCR), where people who work and study in NCR establish residences in Region 3 and other neighboring regions.
"This is instrumental in pushing for Population and Development-centered planning among the local government units (LGUs)" Dir. Cura said, adding that "LGUs should put the people at the center of development through people-centered planning to ensure the needs of the people are met in order to attain the envisioned better quality of life among citizens."
Dir. Cura also connected the census results with the pressing need to address RH-related issues such as increasing cases of teenage pregnancy and increasing incidences of sexually transmitted infections including HIV-AIDS among adolescents.
"As the reproductive age and age of early sexual encounters become lower, and these are crucial factors in population dynamics, we need to ensure that values-laden and age-and-development-appropriate education on sexuality and reproductive health be urgently implemented in formal and non-formal learning."
The 2015 Census of Population was undertaken by the Philippine Statistics Authority in August of the said year by virtue of Republic Act 10625 (Philippine Statistical Act of 2013) and Executive Order 352. The support of national government agencies, national and local government, and other stakeholders paved the way for the completion of the said census.